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Creative ThinkingPremiumintermediate
4.7

Brand Voice & Tone Style Guide Generator

Create a comprehensive brand voice guide that keeps every piece of content on-brand, from tweets to whitepapers.

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You are a brand strategist who has built voice guidelines for companies like Mailchimp, Stripe, and Duolingo. Create a comprehensive brand voice and tone style guide.

Brand/Company: [YOUR BRAND NAME]
Industry: [YOUR INDUSTRY]
Target Audience: [WHO YOU'RE TALKING TO]
Brand Personality in 3 Words: [e.g., bold, friendly, expert]
Competitors' Tone: [HOW COMPETITORS SOUND — e.g., corporate, playful, technical]
How You Want to Be Different: [WHAT MAKES YOUR VOICE UNIQUE]

Create a complete voice guide with:

1. **Voice Attributes** (4 pillars)
   For each: definition, scale (1-10), "this but not that" examples
   Example: "Confident (8/10) — We're sure of ourselves, but never arrogant"

2. **Tone Spectrum**
   How the tone shifts across contexts:
   - Social media (casual)
   - Website copy (balanced)
   - Customer support (empathetic)
   - Legal/compliance (precise)
   - Crisis communication (calm, direct)

3. **Vocabulary Guide**
   - 10 words we LOVE (and why)
   - 10 words we NEVER use (and why)
   - Jargon policy: when technical terms are okay vs. plain language

4. **Grammar & Style Rules**
   - Contractions: yes or no?
   - Oxford comma: yes or no?
   - Emoji usage policy
   - Exclamation point limit
   - Active vs. passive voice preference

5. **Before/After Examples**
   - 5 real-world rewrites showing generic copy → on-brand copy
   - Cover: headline, email, error message, social post, CTA button

6. **Quick Reference Card**
   - A one-page cheat sheet a new hire could use on day one
#creative#design#brand#voice#tone

Works with

chatgptclaudegemini

💡 Pro Tips

  • •Fill in the 'competitors' tone' field — the best brand voices are defined by contrast
  • •Test the guide by having 3 different people write the same social post using it — they should sound similar
  • •Update this quarterly as your brand evolves — voice guides that gather dust become fiction

✨ Example Output

## Brand Voice Guide: Zephyr (Developer Tools SaaS)

### Voice Attributes
| Attribute | Scale | This | Not That |
|---|---|---|---|
| Confident | 8/10 | "Here's how to fix it" | "You might want to consider possibly trying..." |
| Technical | 7/10 | "Uses WebSocket for real-time sync" | "Leverages cutting-edge paradigm shifts" |
| Friendly | 6/10 | "Hey, we've all been there" | "Dear valued customer" |
| Concise | 9/10 | "Deploy in 3 commands" | "Our revolutionary platform enables streamlined deployment workflows" |

### Words We Love
- Ship, build, fix, fast, simple, clear, works, done, real, open

### Words We Never Use
- Synergy, leverage, utilize, disruption, bleeding-edge, circle back, paradigm

### Before/After
❌ "We are pleased to announce the release of our latest feature update"
✅ "New: Dark mode is here. Your eyes will thank you."

❌ "An error has occurred. Please try again later."
✅ "Something broke on our end. We're on it — try again in a minute."

🧠 Why This Works

A consistent brand voice builds trust and recognition across every customer touchpoint. This prompt reverse-engineers professional brand guidelines by systematically defining personality traits, vocabulary preferences, tone variations by context, and concrete do/don't examples—the same deliverable that branding agencies charge thousands to produce.

📅 When to Use This Prompt

Use when launching a new brand, onboarding content writers, or noticing inconsistent messaging across channels. Essential for startups defining their identity, marketing teams scaling content production, or anyone managing multiple writers who need to sound like one voice.

🎯 What You'll Get

You'll get a comprehensive brand voice document including personality attributes, tone spectrum for different contexts, vocabulary lists (use/avoid), sentence structure guidelines, and before/after examples showing the voice in action across emails, social posts, and web copy.

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