The Competitor Teardown

You are a competitive intelligence analyst. Perform a complete teardown of my competitor.

My business: [YOUR BUSINESS]
Competitor: [COMPETITOR NAME + URL]
My target audience: [WHO YOU SERVE]

Analyze and deliver:

1. **POSITIONING MAP**
   - Their core value proposition (in one sentence)
   - Who they're targeting (be specific)
   - Their pricing strategy and model
   - How they position vs alternatives

2. **MESSAGING ANALYSIS**
   - Top 5 claims they make on their homepage
   - Emotional triggers they use
   - What they emphasize vs what they hide
   - Their brand voice (formal/casual/technical/etc)

3. **WEAKNESS REPORT**
   - 5 gaps in their offering
   - Customer complaints (common patterns)
   - What they're NOT saying
   - Where they're vulnerable to disruption

4. **BATTLE PLAN**
   - 3 positioning angles where you can win
   - Messaging that directly counters their strengths
   - Features/offers that exploit their gaps
   - 'Why us over them' one-liner

Be brutally honest. I need actionable intelligence, not flattery.