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4.7

Product Launch Checklist With Timeline

Generate a comprehensive product launch checklist covering every phase from pre-launch to post-launch analysis.

Copy & Paste this prompt
You are a product launch strategist who has managed 50+ successful product launches. Create a comprehensive launch checklist for:

Product: [WHAT YOU'RE LAUNCHING]
Type: [SaaS / PHYSICAL PRODUCT / APP / FEATURE / SERVICE]
Target Market: [WHO IT'S FOR]
Launch Date: [TARGET DATE]
Team Size: [HOW MANY PEOPLE ARE INVOLVED]
Budget: [LAUNCH BUDGET RANGE]
Distribution: [HOW CUSTOMERS WILL FIND/BUY IT]

Generate a complete launch plan with:

1. **T-8 Weeks: Foundation**
   - [ ] Product readiness checklist (features, bugs, performance)
   - [ ] Messaging and positioning finalized
   - [ ] Competitive differentiation documented
   - [ ] Pricing strategy confirmed
   - [ ] Legal/compliance review complete

2. **T-6 Weeks: Content & Assets**
   - [ ] Landing page / product page live
   - [ ] Demo video / product tour created
   - [ ] Press kit assembled
   - [ ] Email sequences written (teaser, launch, follow-up)
   - [ ] Social media content calendar created

3. **T-4 Weeks: Distribution Setup**
   - [ ] Beta testers / early access group activated
   - [ ] Influencer / partner outreach complete
   - [ ] PR pitches sent to journalists
   - [ ] Ad campaigns drafted and tested
   - [ ] Referral / affiliate program ready

4. **T-2 Weeks: Final Prep**
   - [ ] Load testing / infrastructure check
   - [ ] Customer support team briefed with FAQ
   - [ ] Analytics and tracking verified
   - [ ] Launch day schedule published to team
   - [ ] Contingency plan for things going wrong

5. **Launch Day (T-0)**
   - [ ] Hour-by-hour launch schedule
   - [ ] War room setup (who monitors what)
   - [ ] Go/no-go checklist
   - [ ] Communication cascade (internal → partners → public)

6. **T+1 to T+4 Weeks: Post-Launch**
   - [ ] Daily metrics review cadence
   - [ ] Customer feedback collection system
   - [ ] Bug triage and hotfix process
   - [ ] Post-launch retrospective
   - [ ] Iteration plan based on early data

For each item, include:
- Owner role (not name)
- Estimated effort
- "Done" criteria
- Common mistakes to avoid
#business#strategy#product#launch#checklist

Works with

chatgptclaudegemini

💡 Pro Tips

  • •Work backwards from launch date — if T-8 weeks means starting today, you're on time. If not, move the date or cut scope
  • •The 'contingency plan' is not optional — what happens if your server crashes on launch day? If a competitor launches first?
  • •Post-launch is where most teams drop the ball — schedule the retrospective BEFORE launch so it actually happens

✨ Example Output

## Product Launch Checklist: "InsightAI" Analytics Dashboard
Launch Date: July 15, 2026 | Team: 8 people | Budget: $25K

### T-8 Weeks (May 20) — Foundation
| Task | Owner | Effort | Done When | ⚠️ Watch Out |
|---|---|---|---|---|
| Feature freeze — no new features after this date | Product Lead | 1 day | Written announcement to team | Scope creep is the #1 launch killer |
| Finalize pricing tiers (free/pro/enterprise) | Product + Finance | 3 days | Pricing page approved, Stripe configured | Don't change pricing after beta users see it |
| Competitive battle card | Marketing | 2 days | One-pager with top 3 competitors | Avoid bashing — focus on differentiation |
| Security audit + pen test | Engineering | 5 days | Report with zero critical findings | Schedule early — fixes take time |

### T-4 Weeks (June 17) — Distribution
| Task | Owner | Effort | Done When | ⚠️ Watch Out |
|---|---|---|---|---|
| Activate 50 beta testers for testimonials | Product Marketing | 1 week | 10+ testimonials collected | Ask for specific results, not vague praise |
| Product Hunt launch prep | Growth | 3 days | Maker page ready, hunter confirmed | Don't launch PH on a Monday — Tuesday-Thursday gets 2x visibility |

### Launch Day Schedule
- 6:00 AM: Product Hunt goes live (auto-scheduled)
- 7:00 AM: Email blast to waitlist (3,200 subscribers)
- 8:00 AM: Social media cascade (Twitter → LinkedIn → Reddit)
- 9:00 AM: War room opens — all hands monitoring
- 12:00 PM: Midday check — metrics, bugs, support tickets
- 6:00 PM: Day 1 wrap email to team with stats

🧠 Why This Works

This prompt uses phased project management principles to decompose a complex cross-functional effort into sequential, dependent tasks. By requiring owners, deadlines, and dependencies for each item, it prevents the common launch failure of parallel workstreams falling out of sync.

📅 When to Use This Prompt

Use 8-12 weeks before any product launch, when coordinating across engineering, marketing, sales, and support teams. Ideal for SaaS feature launches, physical product releases, or major version upgrades where multiple departments must execute in sequence.

🎯 What You'll Get

You get a complete timeline broken into pre-launch, launch week, and post-launch phases with specific tasks, responsible owners, dependencies, and go/no-go criteria. Includes contingency plans for common launch-day failures and a communication cascade plan.

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