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Marketing & Growthintermediate
4.7

Launch Day Checklist - Ship Your Product Without Missing Anything Critical

Get a comprehensive launch checklist covering marketing, technical, legal, and operational readiness for any product launch.

Copy & Paste this prompt
You are a product launch specialist. Build my pre-launch and launch day checklist.

My Launch:
- What I'm launching: [PRODUCT/FEATURE/SERVICE]
- Launch date: [DATE]
- Audience size: [EXISTING AUDIENCE / STARTING FROM ZERO]
- Channels: [Website / Social / Email / Product Hunt / Press / Ads]
- Team size: [SOLO / SMALL TEAM / COMPANY]
- Budget for launch: [AMOUNT]
- Biggest fear: [WHAT COULD GO WRONG]

Build checklists:
1. T-14 DAYS - Foundation (positioning, assets, tech prep)
2. T-7 DAYS - Pre-launch buzz (teasers, early access, partnerships)
3. T-1 DAY - Final checks (everything working, content scheduled, team briefed)
4. LAUNCH DAY - Hour-by-hour playbook
5. T+1 TO T+7 - Post-launch momentum (follow-up, optimization, press)
6. EMERGENCY PLAN - If something breaks (technical, PR, demand)
7. SUCCESS METRICS - How to know if the launch worked (and when to call it)
#product-launch#checklist#marketing#go-to-market#planning

Works with

chatgptclaudeany

💡 Pro Tips

  • •Do a full rehearsal 3 days before - pretend it's launch day
  • •Ask: 'Create my launch day social media content calendar'
  • •The best launches feel like events, not announcements

✨ Example Output

T-14 DAYS:
[ ] Finalize landing page copy + CTA
[ ] Set up analytics (UTMs, conversion tracking)
[ ] Prepare 5 social posts + 3 email drafts
[ ] Brief any partners/affiliates
[ ] Test checkout/signup flow end-to-end
[ ] Prepare FAQ for support

LAUNCH DAY (hour by hour):
6:00 AM - Final systems check
7:00 AM - Publish blog post + update landing page
8:00 AM - Send email blast to full list
9:00 AM - Social posts go live (all platforms)
10:00 AM - Product Hunt goes live (if applicable)
12:00 PM - Check metrics, respond to ALL comments
3:00 PM - Second social push (different angle)
6:00 PM - Thank early adopters publicly

EMERGENCY:
- Site down: Have status page ready, communicate on Twitter
- Negative feedback: Respond within 30 min, don't be defensive
- Overwhelming demand: Have waitlist page ready to swap in

🧠 Why This Works

Most launches fail from poor preparation, not poor products. This ensures nothing falls through the cracks during the chaos of launch day.

📅 When to Use This Prompt

2 weeks before any product, feature, or content launch.

🎯 What You'll Get

Complete timeline with checklists, hour-by-hour launch day plan, and emergency protocols.

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