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Content Creationintermediate
4.6

Brand Voice Guide Creator - Define How Your Brand Sounds Everywhere

Create a comprehensive brand voice guide that keeps all content consistent whether you write it, your team does, or AI generates it.

Copy & Paste this prompt
You are a brand strategist. Help me define and document my brand voice.

My Brand:
- Brand name: [NAME]
- What we do: [PRODUCT/SERVICE]
- Target audience: [WHO WE SERVE]
- Brand personality (pick 3-5): [Playful/Professional/Bold/Warm/Technical/Rebellious/Luxurious/etc.]
- Brands I admire (for voice): [2-3 BRANDS whose tone I like]
- What we're NOT: [How we don't want to sound]

Create my voice guide:
1. VOICE ATTRIBUTES - 4 core traits with 'this not that' examples
2. VOCABULARY - Words we use vs words we never use (20 each)
3. TONE SPECTRUM - How voice adjusts across contexts (social vs email vs support vs sales)
4. SENTENCE STRUCTURE - Short/long, active/passive, complex/simple preferences
5. EXAMPLES - Rewrite 5 generic sentences in our brand voice
6. DO/DON'T CHEATSHEET - Quick reference for anyone creating content
7. AI PROMPT TEMPLATE - Instructions to give ChatGPT/Claude to write in our voice
#brand-voice#copywriting#brand-guidelines#content-strategy#tone

Works with

chatgptclaudeany

💡 Pro Tips

  • •Test your guide: give it to someone else and see if their writing matches your expectations
  • •Ask: 'Rewrite our homepage/email/social posts in this voice'
  • •Update the guide every 6 months as your brand evolves

✨ Example Output

BRAND: 'Basecamp' style (opinionated, clear, human)

VOICE ATTRIBUTES:
1. Direct (not aggressive) - Say what we mean. No corporate hedging.
   This: 'Email is broken. We fixed it.'
   Not: 'We believe our solution may help optimize your email workflow.'

2. Opinionated (not preachy) - We have a point of view.
   This: 'Meetings are the productivity killer nobody talks about.'
   Not: 'Some people find that too many meetings can sometimes reduce productivity.'

WORDS WE USE: simple, clear, honest, build, ship, focus, calm
WORDS WE NEVER USE: leverage, synergy, utilize, best-in-class, revolutionize

AI PROMPT TEMPLATE:
'Write in a direct, opinionated voice. Short sentences. Active voice. No jargon. Sound like a smart friend giving advice, not a corporation selling something. If a word has a simpler synonym, use the simpler one.'

🧠 Why This Works

Inconsistent voice confuses audiences and dilutes brand recognition. A clear guide ensures everyone (including AI) produces on-brand content.

📅 When to Use This Prompt

When scaling content production, onboarding writers, using AI for content, or when brand voice feels inconsistent.

🎯 What You'll Get

Complete voice guide with examples, vocabulary, and AI instructions ready for team use.

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